South African entrepreneurs and innovators: If you’re a student looking to impact the future, this is your chance to put your ideas into action, grow your startup, and present your innovations.
A single good idea is all that’s needed to take part in Red Bull Basement, and the team whose idea is selected as the best in South Africa will be invited to represent the country at a Global Final in Tokyo. Here’s everything you need to know.
Red Bull Basement empowers the next generation of innovators to conceive, develop and launch their outstanding ideas, accelerated by AI technology.
Today’s innovators are driven by entrepreneurial ambitions and a purposeful desire to make a true impact, and participants open personal growth opportunities from networking to collaboration and expert mentor workshops – holistically supporting their aim to innovate and disrupt the status quo with the help of the latest technology.
The South African team selected to represent South Africa will be invited to an immersive Global Final in Tokyo, Japan, where teams from over 40 countries will engage with thought leaders, entrepreneurs and visionaries from around the world as they bring their ideas to life.
Numerous past participants have leveraged the skills learned and connections made at Red Bull Basement to help take their ideas to full-fledged business start-ups.
In 2024, Red Bull Basement will be larger and more inclusive than ever as a new wave of innovators leverage AI to create their business plans, find opportunities, identify and prioritise potential growth areas, and enable their state-of-the-art ideas.




